What is edge click

Edge click is a term used in web analytics and online marketing to describe the number of times a user clicks on an ad or a link that is displayed at the edge of a website or application. Edge clicks are often used to measure the effectiveness of advertisements or promotional content that is displayed in non-traditional locations, such as in a website's sidebar or at the bottom of a webpage.

Edge clicks are significant because they indicate that a user has taken an action in response to seeing an ad or promotion, even if they did not necessarily click on the main content of the ad. By tracking edge clicks, online marketers and advertisers can gain insights into how users interact with their ads and optimize their campaigns for better performance.

In some cases, edge click may also refer to the Microsoft Edge browser's click tracking feature, which allows users to track their clicks on links and ads within the browser. This feature is designed to provide users with more control over their online activities and help them avoid unwanted tracking.