Untitled AI art by @capable-timber1

Design a simple, strong logo for Tenacity Co., personal development coaching. The logo should incorporate burnt orange, earthy tones, and blue steel colors, reflecting strength and growth. The background should subtly suggest strength. Incorporate the brand ethos: "Grit, Growth, and Getting It Done," and the tagline: "Real Talk. Real Tools. Real Change." Consider incorporating the hook: "No Fluff. Just Guts." The overall style should be clean and reflective of a coaching business.