Consumerism: Marketing and Management

Consumerism explores marketing and management, integrating subjects like education and law. It examines management through a 2*3 factorial design, comparing consumer behaviour accross different education levels and social settings in rural and urban areas. The book emphasizes consumer education and law, aiming to enhance understanding of consumer consciousness and consumerism. It is a valuable resource for academics,students, and readers due to its multidisciplinary approach.like education and law. It examines management through a 2*3 factorial design, comparing consumer behaviour accross different education levels and social settings in rural and urban areas. The book emphasizes consumer education and law, aiming to enhance understanding of consumer consciousness and consumerism. It is a valuable resource for academics,students, and readers due to its multidisciplinary approach.