slogan (noun)

1. The slogan of the religious sect was 'Love thy neighbor as thyself.'

2. The cartoon character always shouts his catchword slogan, 'Gotta catch 'em all!'

3. In the futuristic world of the movie, 'Resistance is futile' was the slogan of the ruling force.

4. The popular anime series had a slogan, 'Believe it!' which was frequently shouted by the main character.