insisting (noun)

1. In the science fiction novel, the protagonist's insisting helped them unravel the mystery of time travel.

2. Despite the woman's best efforts to ignore him, the man's insisting on her love never wavered.

3. The comedian's insisting on telling puns had the audience laughing throughout the entire show.

4. The client's insisting on an open floor plan resulted in a modern and spacious design for their new home.