guise (noun)

1. In the movie, the main character assumes the guise of a wealthy businessman to deceive his enemies.

2. The alien race in the science fiction novel appeared in the guise of human beings to secretly observe and study our planet.

3. During the Renaissance, many explorers embarked on dangerous voyages under the guise of discovering new trade routes.

4. The fashion show showcased models dressed in unique and elaborate guises, each representing a different historical era.