continually (adverb)

1. In Greek mythology, Prometheus was continually punished by having his liver eaten by an eagle.

2. In the cartoon series Tom and Jerry, Tom is continually trying to catch Jerry but always fails.

3. In the magical world of Narnia, the White Witch continually tries to keep the land in eternal winter.

4. In the novel 'The Great Gatsby', Jay Gatsby continually threw extravagant parties in hopes of attracting Daisy.